Making home the best place to age
Ongoing support to make your home safer, technology simpler, and daily life easier - so independence lasts longer.
You're doing everything right - and it's still overwhelming
The Ring doorbell that never got set up. The stove safety device you're still researching. The researching, the second-guessing, the weekends lost to projects that somehow never get finished.
You love your parent. You'd do anything. But you're also trying to live your own life - and right now, you're doing both poorly.
What if someone just... handled it?
Someone who shows up, figures out what actually works, and does it. Who comes back when things change. Who knows which products work for people aging at home and which ones just create more problems.
Not recommendations. Actual implementation - from buying the right tech to teaching your dad how his new iPad works.
Progress. Finally.
Personalized, ongoing support that evolves with you and your loved ones
Understand
We connect with you to learn your situation and what matters most
Implement
We handle everything: finding solutions, procurement, installation, and training
Evolve
As needs change over time, we adapt with ongoing support
Real families, real relief
Sarah Chen
Managing her mother's care
"I haven't felt this kind of relief in months. BrightSide set up systems I didn't even know existed - now I have peace of mind instead of panic every time my phone rings."
Michael Torres
Working father of two, caring for his dad
"Benjamin and Greg have become part of our family. They just... get it. They understand my dad's stubbornness and my exhaustion, and they figure out solutions that work for both of us. I trust their recommendations completely."
Jennifer Walsh
Caring for her father across town
"I used to drive over every other day just to help my dad print things. Now BrightSide has his systems set up so simply that he can do it himself - and I get my weekends back."
Robert Henderson
Age 78
"They showed me AirTags for my keys. I had no idea these existed! Now I'm not tearing the house apart every morning. Small thing, but it's changed my daily life."
Dorothy Friedman
Age 82
"I fought using my walker for months. Then Greg sat down with me and we talked - really talked - about why I was resisting. Something clicked. Now I use it, and honestly, I feel safer. Plus, BrightSide set up my iPad so I can actually use it. I FaceTime with my grandkids every week now."
Who we are
Benjamin Richman
Co-Founder
Benjamin was an Entrepreneur in Residence at a continuing care retirement community, where he saw the gap between what seniors needed and what actually existed. Now he volunteers at his local senior center every week teaching older adults how to use their phones and computers - and how to avoid digital scams. He's seen firsthand that people don't just need help with one device - they need someone thinking about the whole picture of aging at home. Watching his own family navigate caregiving showed him the invisible burden families carry. He wants to relieve it.
Greg Siegel
Co-Founder
Greg has spent his career helping people live better lives - from designing programs that got hundreds of thousands of frontline workers through college, to now focusing on how families can age well at scale. As someone in the sandwich generation himself, he knows what it feels like to want relief for both sides - and to preserve your relationship with your parents, not just become their project manager.
We're building the service we wish existed for our own families.
Ready to stop doing this alone?
Schedule a call to learn more about how we can help
Available in NYC starting November 2025
hello@getbrightside.com